OM4 Men: Serving 2 Purposes In 1 Powerful Product
Venturing into skin care may seem like a daunting and even embarrassing prospect for many men. There are a seemingly endless amount of products that serve many different purposes, while certain products like masks and moisturizers carry a stigma of being “girly.” However, at the core of effective skin care for both genders is a consistent, personalized routine, and many men already have a daily routine they are familiar with in shaving.
OM4, a skin care line for men, is seeking to connect the familiar with the unfamiliar: Their series of shave masks are two-in-one products that double as shaving gels and a face mask. If you already have a grooming routine down, you may be surprised at how easy it is to take your next steps into the larger world of skin care. In fact, you’re already halfway there!
The Familiar: Men’s Grooming
When it comes to grooming, you don’t have to look too far to see the deeply-seated roots in skin care. One of the most consistent routines many men already have established is shaving. The act of shaving exfoliates (removes dead skin), and the line of products you use to shave already looks like the beginning of a basic skin care regimen:
- Shaving cream or gel
There are, of course, a variety of products ranging in price, quality, and even ingredients, which sound a lot of money for skin care. But men aren’t skimping out on what they buy, as the men’s grooming industry already brings in close to $50 billion annually as of 2016.
Shaving is also available as a professional service, similar to how individuals may see an aesthetician for a facial. Men can visit a barbershop or men’s salon to receive a straight razor shave (which is a must-try-at-least-once experience, by the way) or a crisp beard trimming. Who says men don’t pamper themselves?
The Unfamiliar: Skin Care Semantics
Shaving may as well be lumped in with “men’s skin care” at this point, but the wording and associated emasculating stigma still keep men away from embracing skin care to its fullest potential. Face masks are considered more so a feminine product, even though they are one of the most widely recommended skin care products for both men and women. There are different varieties to help with particular skin types and concerns, and “masking” on a regular basis can lead to cleaner, healthier, and better-looking skin.
OM4 CEO Mike Bruggeman said in an interview that only 3 percent of men will use a face mask, which is why the company built the mask into the shaving product. Masking usually takes about 10 to 15 minutes, but the mask included in OM4’s shaving gel works much more quickly in a short burst of time during shaving. The mask’s properties are also most effective when used at least three times a week.
Choosing Pore-ly (And Wisely)
Finding which product works best for you is always the most difficult aspect. OM4 offers four types of shave masks with different focuses, such as hydration, cleansing, protection, and sensitivity relief. There is always a learning curve as you become familiar with your skin type and which product would benefit it most. It’s like trying to buy your first razor, shaving cream, and aftershave all over again.
At 1924, we can help you reach thenext level in treating and maintaining your skin, along with all the other men’s salon services we offer. We invite you to visit one of our location in downtown Barrington to check out which OM4 shaving mask might benefit you! Contact us at (224) 633-2188 or book an appointment online.